It all began as a side gig, a little venture I never imagined would evolve into something this impactful. I remember that day when I tentatively opened Adobe Illustrator, feeling like a novice in an unfamiliar territory. Originally, my intention was to dip my toes into the realm of brand design for a quick three months, just to navigate through the uncertainties of the pandemic. It was meant to be a brief stint on my entrepreneurial journey, not a complete career pivot.

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Identifying more as a businesswoman than a service provider, I approached brand design more out of necessity than passion. My goal was simple—to secure a stable income and put food on the table.

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But before I knew it, my casual side hustle had transformed into something profoundly meaningful. With each project, I dedicated myself to crafting designs that resonated with people worldwide. The initial plan of a mere three months faded away, replaced by a newfound purpose that enveloped me completely. Now, I find myself fully immersed in the world of brand design, shaping one impactful brand after another, telling stories through visuals that transcend borders and cultures. My identity, once firmly rooted in entrepreneurship, has discovered a new sense of belonging in the art of brand design, and I couldn't be more fulfilled.