Aurie is derived from the english meaning “Goddess of the air” with a face and figure of a woman full of vitality, poetry and sensuality. AURIE is a brand that sells fragrances, with an experience that is in line with the most luxurious products in the market. For many years, they have been working to create unique fragrances that allow you to bring out your best side and make a statement every day.
The goal was to create a sophisticated identity that conveys love, beauty, poetry and romance through minimal, elegant design that is also memorable. We chose black color palette and combined multiple floral styles to create something dramatic and romantic at the same time.